Golf Marketing

Your Golf Business Will Only Grow

If You and Your People Grow

But there's a problem...

  • Developing yourself or team can be costly and time consuming
  • The golf market is tough, there's no specific golf marketing training out there
  • We've tried marketing before, it didn't work for us
  • Putting together and plan and sticking to it is challenging 
  • There's so much information out there, I don't know where to start

The Golf Marketing Masterclass has everything you need to develop yourself and your team all in one place. And for a fraction of the cost of hiring a consultant. It is the full marketing system for your club or golf business.

Over 100 Video Lessons

12 Months Access To the Golf Marketing Masterclass

Exclusive Savings

10 Hours of training

Fully online & On Demand

Marketing Resources, Guides & Templates

Who is The Masterclass for?

The Masterclass has been designed specifically for commercially run golf clubs & Golf Professionals want to take their marketing to the next level, maximise revenue every season and grow their golf business.

Common positions and roles of Masterclass Students

​General Managers

​Club Secretary

​Golf professionals

​Sales Managers

​Marketing Managers

​Director of Golf

We are releasing 50 places. This is a one time only price!
Claim your place now. Once they're gone, they're gone!

10 Modules Designed to Overcome 
Your Most Pressing Marketing Challenges

You will learn...

How to use social media to engage & sell

The sales skills it takes to close more sales

How to get more members

Pricing strategies to maximise revenue

How to get more sales enquiries online

How to build a brand customer will love

How to sell more function & weddings

The marketing tools you need to succeed

Module 1

Understanding Your Customer

Learn how your customers think, what makes them buy and not buying, their values and belief structures.

Module 3


Learn how to price your products and services to maximise revenue and be irresistible to your target customers.

Module 5

"Delivery" Messaging

Learn to create a messages for your business, products and promotions that will clearly show the value and attract the customer you want.

Module 7

"Delivery" Email & Data

Learn to use email marketing to grow sales & encourage current customers to buy more.

Module 9

Sell & Upsell

Once the sales leads start to come in learn how to master the art of closing a sale and then selling some more.

Module 2

Customer Segmentation

Learn how to profile your ideal customers and create customer personas that make product building easy.

Module 4


Learn how to develop products that are designed to attract the right customer to your golf business.

Module 6

"Delivery" Web

Learn how to deliver your product and message to the market effectively via your website ensuring you maximise your enquiries and sales.

Module 8

"Delivery" Social Media

Learn how to harness the power of social media to attract, engage and retain customers.

Module 10

Your Marketing System

Put your plan in place to achieve your marketing goals. Learn step by step how to put all the pieces of your new marketing system together.

The Masterclass simply put has completely changed the way I think about marketing and has greatly influenced our marketing efforts. As a result we have raised prices, created brilliant products and for the first time in a while we feel the type of customer we are attracting is happier and spending more money. I can't recommend the Masterclass highly enough. It's a must do training for club managers and pros!

Richard Weeks

General Manager
Hunley Hotel & Golf Club

Who Teaches The Masterclass?

John King

Co-Founder, Golf Marketing university

John King is the Co-Founder of Golf Marketing University, a dedicated marketing training platform for commercial golf clubs. Golf Marketing University are the pioneers of the industries first dedicated online training programme for commercial club marketing.

After spending nearly a decade marketing facilities and venues within the golf and hospitality industry, John has harnessed how to effectively guide his clients to increased sales in todays competitive and ever-changing market.

Not afraid to tell it like he sees it, John is an entertaining, thought provoking golf marketing speaker. His practical approach incorporates the fundamentals of consumer behaviour and embeds this ethos throughout his marketing, centered on the customer first - not the product. Prepare yourself to leave motivated and armed with new ideas and a fresh perspective.

John has run workshops and delivered keynote presentations at Golf Conferences, forums and events around the globe for the leading Golf Industry Bodies

Recently I had the privilege of being present at John Kings presentation ‘Unlocking The Hidden Value in Golf’. Without a shadow of a doubt I can say that in my twenty years of working professionally in golf, it was the most inspiring, most authentic and most original talk I have witnessed. John combines a most thorough knowledge of the golf market with the love for the game of golf.

Ramon van Wingerden

Manager Sport Development
Netherlands Golf Federation

Frequently Asked Questions

What exactly does the course include?

We already have a marketing person at our club, do we still need to take the masterclass?

Is The Masterclass just theory, or is there some practical stuff in the course as well?

My budget is tight, why should I invest in this?

I'm so busy. As great as the masterclass sounds, I can't imagine finding the time for a course right now. Any advice?

How will I access the course materials

Will I have direct access to John King the course teacher?

I'm a PGA Pro / Golf Professional. Is the Masterclass suitable for me?

Start 2020 with a clear marketing plan

Don't let another year slip by with marketing that isn't working

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