The Masterclass Includes: 10 easy and fun course modules, so you can break up the material into easy-to-digest sections. Each module contains 60-90 minutes of short, entertaining videos as well as key action items to apply what you learn. Resources and worksheet will accompany the video training to help you and the team focus and apply what you're learning. When you're done, it will be full of breakthrough ideas, major insights, and probably a few nice doodles, too. Membership in the The Alumni Resource Library, where you will have access to a range of additional short videos showing you quick wins and excellent marketing resources and tips that you can implement at your club.

The Golf Marketing Masterclass is for the whole team. Most clubs that enrol in the masterclass have a marketing resource. To really get your marketing right, you have to involve your team. The whole team has to understand how marketing works otherwise you’ll be getting constant questions like “can we advertise this? Or can we run a promotion for that?” and once you understand why that’s the wrong way round, you’ll need your team to understand it too.

You get both, because you need both to have a breakthrough in your marketing and sales. We'll teach you our simple framework so you completely understand it, but we won't stop with the theory.
We'll also guide you through exercises that will help you apply it to your own club. Plus, we use a lot of real-world examples and references, so you kinda forget you're learning stuff.

Let me share an example with you... last year, if you had signed up 50 new members, what would that have been worth to? At near 100% margin, that’s likely to have made a huge difference to your bottom line.
But that's not all. What about if you'd got another 500 green fees last year? Again, at near 100% margin! If you add up all the opportunity costs i.e. the total of all the sales you didn't make last year, it's likely to be a very substantial number.
Now imagine half of those extra members and green fee golfers kept coming back for 5 years.
When you look at it that way, the investment in the Masterclass is marginal.

I know your to-do list is important. But what if those to-dos aren't going to actually move the needle on your sales in the right direction? Take the time to get your marketing pointed the right way around. I promise, your marketing will get done faster. Your team will work more efficiently. You'll get a much-needed breakthrough wherever you're stuck. Before long, you'll easily save yourself the time you invested in the course. Plus, the video content is available 24/7 on any device, so you can learn during your commute, during your workout, or anywhere that's convenient. 

The material is all digital, each week we will release another module of the training. You can access the workshop on any device that's connected to the internet. If you need to miss a session, that's no problem, all the videos are available after they've been broadcast on the GMU platform.

John loves interacting with the masterclass members. He will go through the discussion threads and make comments and answer questions. It's a great way to bounce ideas around -- and it's a lot cheaper than consulting!

Absolutely. We've had lots of PGA Pros / Golf Professionals take the training. It's particularly of value for pros looking to get into management or who operate on a director of golf level. The PGA also offer 50 CPD points for PGA members!