Your Golf Business Will Only Grow
If You and Your People Grow
But there's a problem...
The Golf Marketing Masterclass has everything you need to develop yourself and your team all in one place. And for a fraction of the cost of hiring a consultant. It is the full marketing system for your club or golf business.
Over 100 Video Lessons
12 Months Access To the Golf Marketing Masterclass
10 Hours of training
Fully online & On Demand
Marketing Resources, Guides & Templates
Who is The Masterclass for?
The Masterclass has been designed specifically for commercially run golf clubs & Golf Professionals want to take their marketing to the next level, maximise revenue every season and grow their golf business.
Common positions and roles of Masterclass Students
Director of Golf
We are releasing 50 places. This is a one time only price!
Claim your place now. Once they're gone, they're gone!
10 Modules Designed to Overcome
Your Most Pressing Marketing Challenges
You will learn...
How to use social media to engage & sell
The sales skills it takes to close more sales
How to get more members
Pricing strategies to maximise revenue
How to get more sales enquiries online
How to build a brand customer will love
How to sell more function & weddings
The marketing tools you need to succeed
Understanding Your Customer
Learn how your customers think, what makes them buy and not buying, their values and belief structures.
Learn how to price your products and services to maximise revenue and be irresistible to your target customers.
Learn to create a messages for your business, products and promotions that will clearly show the value and attract the customer you want.
"Delivery" Email & Data
Learn to use email marketing to grow sales & encourage current customers to buy more.
Sell & Upsell
Once the sales leads start to come in learn how to master the art of closing a sale and then selling some more.
Learn how to profile your ideal customers and create customer personas that make product building easy.
Learn how to develop products that are designed to attract the right customer to your golf business.
Learn how to deliver your product and message to the market effectively via your website ensuring you maximise your enquiries and sales.
"Delivery" Social Media
Learn how to harness the power of social media to attract, engage and retain customers.
Your Marketing System
Put your plan in place to achieve your marketing goals. Learn step by step how to put all the pieces of your new marketing system together.
The Masterclass simply put has completely changed the way I think about marketing and has greatly influenced our marketing efforts. As a result we have raised prices, created brilliant products and for the first time in a while we feel the type of customer we are attracting is happier and spending more money. I can't recommend the Masterclass highly enough. It's a must do training for club managers and pros!
Hunley Hotel & Golf Club
Who Teaches The Masterclass?
Co-Founder, Golf Marketing university
John King is the Co-Founder of Golf Marketing University, a dedicated marketing training platform for commercial golf clubs. Golf Marketing University are the pioneers of the industries first dedicated online training programme for commercial club marketing.
After spending nearly a decade marketing facilities and venues within the golf and hospitality industry, John has harnessed how to effectively guide his clients to increased sales in todays competitive and ever-changing market.
Not afraid to tell it like he sees it, John is an entertaining, thought provoking golf marketing speaker. His practical approach incorporates the fundamentals of consumer behaviour and embeds this ethos throughout his marketing, centered on the customer first - not the product. Prepare yourself to leave motivated and armed with new ideas and a fresh perspective.
John has run workshops and delivered keynote presentations at Golf Conferences, forums and events around the globe for the leading Golf Industry Bodies
Recently I had the privilege of being present at John Kings presentation ‘Unlocking The Hidden Value in Golf’. Without a shadow of a doubt I can say that in my twenty years of working professionally in golf, it was the most inspiring, most authentic and most original talk I have witnessed. John combines a most thorough knowledge of the golf market with the love for the game of golf.
Ramon van Wingerden
Manager Sport Development
Netherlands Golf Federation
Frequently Asked Questions
What exactly does the course include?
The Masterclass Includes: 10 easy and fun course modules, so you can break up the material into easy-to-digest sections. Each module contains 60-90 minutes of short, entertaining videos as well as key action items to apply what you learn. Resources and worksheet will accompany the video training to help you and the team focus and apply what you're learning. When you're done, it will be full of breakthrough ideas, major insights, and probably a few nice doodles, too. Membership in the The Alumni Resource Library, where you will have access to a range of additional short videos showing you quick wins and excellent marketing resources and tips that you can implement at your club.
We already have a marketing person at our club, do we still need to take the masterclass?
The Golf Marketing Masterclass is for the whole team. Most clubs that enrol in the masterclass have a marketing resource. To really get your marketing right, you have to involve your team. The whole team has to understand how marketing works otherwise you’ll be getting constant questions like “can we advertise this? Or can we run a promotion for that?” and once you understand why that’s the wrong way round, you’ll need your team to understand it too.
Is The Masterclass just theory, or is there some practical stuff in the course as well?
You get both, because you need both to have a breakthrough in your marketing and sales. We'll teach you our simple framework so you completely understand it, but we won't stop with the theory.
We'll also guide you through exercises that will help you apply it to your own club. Plus, we use a lot of real-world examples and references, so you kinda forget you're learning stuff.
My budget is tight, why should I invest in this?
Let me share an example with you... last year, if you had signed up 50 new members, what would that have been worth to? At near 100% margin, that’s likely to have made a huge difference to your bottom line.
But that's not all. What about if you'd got another 500 green fees last year? Again, at near 100% margin! If you add up all the opportunity costs i.e. the total of all the sales you didn't make last year, it's likely to be a very substantial number.
Now imagine half of those extra members and green fee golfers kept coming back for 5 years.
When you look at it that way, the investment in the Masterclass is marginal.
I'm so busy. As great as the masterclass sounds, I can't imagine finding the time for a course right now. Any advice?
I know your to-do list is important. But what if those to-dos aren't going to actually move the needle on your sales in the right direction? Take the time to get your marketing pointed the right way around. I promise, your marketing will get done faster. Your team will work more efficiently. You'll get a much-needed breakthrough wherever you're stuck. Before long, you'll easily save yourself the time you invested in the course. Plus, the video content is available 24/7 on any device, so you can learn during your commute, during your workout, or anywhere that's convenient.
How will I access the course materials
The material is all digital, each week we will release another module of the training. You can access the workshop on any device that's connected to the internet. If you need to miss a session, that's no problem, all the videos are available after they've been broadcast on the GMU platform.
Will I have direct access to John King the course teacher?
John loves interacting with the masterclass members. He will go through the discussion threads and make comments and answer questions. It's a great way to bounce ideas around -- and it's a lot cheaper than consulting!
I'm a PGA Pro / Golf Professional. Is the Masterclass suitable for me?
Absolutely. We've had lots of PGA Pros / Golf Professionals take the training. It's particularly of value for pros looking to get into management or who operate on a director of golf level. The PGA also offer 50 CPD points for PGA members!
Start 2020 with a clear marketing plan
Don't let another year slip by with marketing that isn't working