John King
Elliot HamiltonHere’s a scenario that plays out at golf clubs all around the world:To hit budget, Sales Managers, Golf Pros, Membership Managers, even Wedding Coordinators need to sell more green fees, memberships, weddings etc. So...
Marketing Roadblock #1 – Opportunity Cost
Today, I'd like to share with you the first marketing roadblock...the REAL, BIGGEST, HIDDEN cost of marketing.I speak with golf clubs every week and when I ask the question,"what's your biggest marketing cost?", I get...
John King – Co-Founder – Golf Marketing University
My name is John King, I’m a full-time digital marketer, specialising in golf and I'm co-Founder of Golf Marketing University.I haven’t always specialised in golf or been a digital marketer though...once upon a time I...
Elliot Hamilton – Co-Founder Golf Marketing University
I’m Elliot Hamilton, co-founder of GMU with John.Like many people who work in golf, I found myself in the industry from a combination of optimism and naivety (after 17 years working initially in Finance &...
Who’s really driving your clubs marketing?
Over the course of 2018, I've noticed one very common challenge facing golf clubs when it comes to their marketing. With the end of the year nearing I thought I'd take the time to reflect on this challenge and shed some...
Why Social Media Strategies Don’t Work for Golf Clubs
I don't know about you but I'm sick to death of seeing endless posts, presentations and videos on 'How to Create the Perfect Social Media Strategy'.You know what developing a social media 'strategy' does for most golf...
Top 7 Reasons Why “Poor” Discounting is Killing Golf Businesses & The Secret To Discounting “Properly”
Observing the madness of the recent Black Friday and its digital sister, Cyber Monday, I was reminded how tempting it is to follow the pack and fall into the vicious circle that is “discounting”.Discounting is...
The Golf Marketing Masterclass
An Online Course To Help You Market & Grow Your Golf Business. The Golf Marketing Masterclass is your complete marketing plan. It has all the pieces of the marketing puzzle, working together to take your clubs...
Manage Your Clubs Sales & Marketing with Infusionsoft
Marketing Golf Ain't What It Used To Be!Once upon a time, marketing a golf facility was a piece of cake. Pay for a few adverts in the local newspapers and magazines and wait for the phone to ring. And twenty years...
Generate more sales enquiries from your website with Enquirybot
On average, 99% of website visitors leave your website without a trace…The #1 reason why they leave is simple. It’s because they’ve been ignored!When you visit most websites the whole experience is a one...
5 Ways GDPR will help your clubs marketing
For most clubs in Europe the start of the high season kicked off with a frantic and stressful rush to get data in order ahead of the recent May 25th GDPR deadline. Re-engagement campaigns, new  procedures, updates to...
GDPR Compliance For Golf Clubs
We’ve searched high and low for the most the in-depth, easy to understand and affordable information on preparing your golf business for the fast approaching GDPR compliance deadline. We cannot recommend, Award Winning...
Is Your Website Like an Embarrassing First Date?
Take a step back… Picture yourself visiting your website for the first time. Try and clear your own emotions and pre-conceived notions of your business and look at the site through your customers’ eyes. Be...
What a High Handicap Golfer Can Teach us About Golf Marketing
"I've been playing golf for too many years to be this bad at golf"This is what a friend of mine said to me recently. He loves the social side, but he's so frustrated he's not improving his scores. He's played off a...
Customers Aren’t Fooled When You’re Faking It
Recently I bumped into an osteopath who long ago treated me for a debilitating back problem. At the time my back was so bad, I would spontaneously fall while walking. The pain so acute, I could hardly carry my new-born...
Walking The Customer Journey To Golf Membership
In the next couple of months I’m moving to a new area on a more permanent basis and now that I’ll be in one place for a significant period of time, I’m on the hunt for a golf club to join. Over the last couple of years...
#1 Reason Why Golf Membership Packages Aren’t Selling
I attended a marketing conference recently and during a break in the presentations I went off to check out some of the stands in the exhibitors hall...see if anything caught my eye or looked interesting. Among the...
What Grumpy Old Men Taught Me About Golf Marketing
When I was a kid I played alot of golf with my Grandad. He taught me how to play the game and I really enjoyed our 9 hole challenges with a little bet on the side. My grandad used to play at least 4 times a week, always...