Marketing Golf Ain't What It Used To Be!
Once upon a time, marketing a golf facility was a piece of cake. Pay for a few adverts in the local newspapers and magazines and wait for the phone to ring. And twenty years ago it did ring. And so did the checkout. In the 1990s making money in golf was as easy as opening your doors and welcoming customers in.
Now things aren't so simple. With much more competition things became tough enough, then came a double-whammy...RECESSION & TECHNOLOGY
Well, we hate to be the bearer of bad news but you know, the changes are here to stay and the challenges you face now are the same in every industry. So what can you do? As the old saying goes, "if you can't beat 'em, you may as well join 'em!"
How annoying and confusing being surrounded by people printing money using all sorts of "marketing silver bullets" that when you try them, don't turn out to be quite so...silver 🙁 SEO, Email Marketing, Digital Marketing, Website, & Social Media.
Here's what tends to happen....
You need more sales, you run a promotion for a particular membership or offer. Some leads come in and you get some sales... BUT THEN WHAT.
These contacts sit and grow cobwebs on an email list or excel sheet. All the time and money you spent to get these contacts is wasted, and the process is repeated and more time and money is lost.
There is a solution to this problem though and it's not just another marketing silver bullet.
Welcome to Infusionsoft
The #1 Sales and Marketing Software for Golf Facilities