Golf Marketing University

Marketing Roadblock #3 – Desperation Distraction

Ben is in his late 30s. He is fun, cool and charming. He's an eligible guy who dates a lot and says he'd like to settle down and have a family. He's been saying that for nearly 10 years.

The things is, Ben is actually having trouble sustaining relationships. 

It seems that no matter how nice a girl Ben dates - and he meets some seriously nice girls - he thinks there might be someone better just a swipe away on one of his apps.

It's sad but true. 

He's frustrated and unhappy but he can't seem to commit to the girl he's with.

Ben's situation is one facing many singles these days and it's a symptom of the age we live in. So many distractions when the happiness he's looking for is probably to be found right in front of him.

If only he were to work harder on the relationship he's already in and ignore the distractions.

Well, in marketing terms:

We already have our perfect partners - "The Big 3":

1. Website
2. Email
3. Social Media

There literally is no prospect or customer we can't find, engage and communicate with via these three tried and trusted methods.....

...and yet because of desperation - desperation caused by Roadblocks 1 & 2 - every attractive alternative gets a "date".

Can you honestly say that you haven't wasted time looking into the virtues of:

+ apps
+ drone flyovers
+ survey tools

or perhaps other marketing "silver-bullets" that PROMISE to bring you sales happiness?

That's the marketing equivalent of flirting with someone new and ignoring your existing partner who is super intelligent, charming, kind and thoughtful, has model good looks AND who is totally committed to you. 

Now I'm not saying that none of these could work out. But, you know what's likely to happen in a few months when something new comes along and catches your eye.

The one thing I can promise you, from learning expensive lessons along the marketing tool is anywhere near as effective as your website, email & social media and if you learn to make the most from these tools.

I promise you, you won't need to flirt with time consuming, money consuming alternatives.

All the best,


Golf Marketing University

Elliot Hamilton

Elliot doesn't just talk the talk...As Co-Founder of GMU, Elliot isn't just a marketing guru, he's also a 9 year Chief Executive of Hunley Hotel & Golf Club in North Yorkshire. So he really knows how to deliver game-changing marketing and golf operations in the real-world.

From directing strategy to delivering small (but devastatingly effective) campaigns, he's learnt the hard way how to maximize the return on every penny of marketing spend & grow a bottom line.

And with that 'skin in the game' experience, that makes him pretty qualified to share high quality knowledge of a fast-changing marketing environment - no marketing diploma can match that!

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